Let's face it: the closing weeks of Box-Office Spring were lackluster, listless. All of that changed on May 7 when IRON MAN 2 kicked off Box-Office Summer with a blistering $133.6 million opening salvo. Grossing some $35 million more than the original, IM 2 has already orbited to fifth place among the highest-grossing weekends of all time. Not bad for a sequel that opened to spotty reviews.
SEX 2: The Girls Carrie On....
By my count, that leaves sixteen more weeks of Box-Office Summer, including this weekend. Week by week, let's look into my Box-Office Crystal Ball to pick the flicks I believe will dominate Box-Office Summer.
This Weekend: May 14-16. I'm giving IRON MAN 2 one more week in the Number 1 position, with Russell Crowe's ROBIN HOOD registering a strong, but not too close, second.
May 21-24, the Memorial Day Weekend follows. SHREK THE FINAL CHAPTER should dominate. But look for IRON
MAN 2 and ROBIN HOOD to continue strongly.
TWILIGHT 3: A total ECLIPSE of Their Hearts....
May 28-30. It's all about SEX AND THE CITY 2, but THE PRINCE OF PERSIA will be a regal second, especially with the children
On the weekend of June4-6, my best guess is that PRINCE OF PERSIA and SEX AND THE CITY 2 will continue to dominate.
I pity the fool who doesn't know that THE A TEAM will rule the box-office June 11-13. THE KARATE KID will be the B Team.
TOY STORY 3 owns June 18-20. 'Nuf said
Adam Sandler's GROWN UPS will give TOY STORY 3 a run for the box-office money on June 25, but the 3D TOY STORY 3 will emerge Light-years ahead of the raunchy comedy.
The Box-office avoids the July 4 rush by getting a head-start on the Independence Day Weekend with the Wednesday, June 30, release of THE TWILIGHT SAGA: ECLIPSE. This franchise just keeps getting bigger and bigger. It will nuke the holiday weekend, quite
likely even becoming the biggest-grossing flick of Box-Office Summer 2010.
DINNER FOR SCHMUCKS: Feast or Box-Office famine?
I'm betting that ECLIPSE will continue to overshadow its competitors when a handful of new releases open on July 9.
By the weekend of July 16, THE SORCEROR'S APPRENTICE should take the box-office driver's seat, with ECLIPSE a still-biting second.
My top picks for July 23 are the teaming of Steve Carell and Paul Rudd in DINNER FOR SCHMUCKS and the pulchritudinous paring of Angelina Jolie with Angelina Jolie in SALT. Food and sodium play their part in both flicks.
DINNER AND SALT will still rule the box-office roost come July 30, with new releases THE ADJUSTMENT BUREAU and CATS & DOGS: THE REVENGE OF KITTY GALORE, nipping at their heels, but failing to become America's Number One Attractions.
By August 6, Will Ferrell's THE OTHER GYS should easily shaft its puny competitors for our
GOING THE DISTANCE kisses Summer Goodbye.
Julia Roberts will prove that her glory days aren't in the rear-view mirror when she holds the Box-Office hostage on August 13, in director Ryan Murphy's EAT PRAY LOVE.
Then Jennifer Anniston will again prove that she's bigger Box-Office than her ex when THE SWITCH steps up to the multiplex plate on August 20.
I'm giving the last week of Box-Office Summer to Drew Barrymore, Justin Long and Christina Applegate in GOING THE DISTANCE.
All things considered, I expect Box-Office Summer 2010 to continue to out-pace the rest of the economy, as it has done since the advent of the recession. However, I'm not expecting many, if any, box-office records to fall.
I'll be tracking the accuracy of my Box-Office Crystal Ball – and you should, too. Its picks are commonly 80-85% accurate. Let's see if that impressive percentage holds for Box-Office Summer 2010.
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Does advertising, public taste, or overindulged stars determine a movie's box office fate? Christoper Stone explores what's going on behind the box office.
Christopher Stone is the author of the international best seller Re-Creating Your Self. With Mary Sheldon, he co-authored three highly successful hardcover books of guided meditations.|
He is a member of the Writers Guild of America, West.
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